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Together with the market and content team of Vnew Brasil Agency, I developed a series of animated videos to Dennis DJ social medias in which it was revealed his partnership with Wesley Safadão in a single. It was part of the song “Joga no Waze” release campaign. To do so, we applied the “gamification” strategy. Through some visual effects and some tools available in Instagram stories we were able to emulate electronic games mechanics that aimed to make the spectator to discover for themselves the singers parthnership.